The discovery phase began with onboarding and a series of stakeholder interviews — both with the Neurons Lab team and the client’s leadership.
I needed to understand how the existing RM workflows operated, what the client expected from an AI solution, and which pain points were most critical.
I reviewed previous UX research, interview transcripts, and operational documentation. Then I conducted several additional stakeholder and RM interviews to refine insights.
These revealed a common pattern across all Relationship Managers:
- 70% of their time was spent on administrative and analytical work.
- Data was scattered across disconnected systems — Avaloq, SharePoint, Excel attachments, and Bloomberg terminals.
- There was no unified tool for creating proposals or accessing up-to-date client insights.
- Reporting and portfolio preparation often required 1–3 hours per client.
These insights became the backbone of the problem statement and the foundation for the future design. I synthesized all information into user personas, representing both experienced and junior RMs. In parallel, I conducted benchmarking of comparable solutions including Jump, Magnifi, and Betterment to analyze how other financial platforms handled AI-driven workflows and personalized insights.